Overfinch collaborates with ADIO to establish a regional HQ in Abu Dhabi

Overfinch, the renowned British luxury automotive marque and global leader in luxury, bespoke modifications for Land Rover and Range Rover models since 1975, has announced the establishment of its Middle East headquarters in Abu Dhabi, UAE in strategic collaboration with the Abu Dhabi Investment Office (ADIO).

This milestone marks a significant expansion of the brand’s global footprint, representing a long-term commitment to the UAE and wider Middle East market. The move positions Abu Dhabi at the centre of Overfinch’s regional operations and future growth strategy. The regional headquarters will serve as a fully integrated platform bringing together engineering, assembly, customer service, and skills development, anchored by a dedicated Engineering, Service and Skills Centre in Abu Dhabi. The new centre will provide a dedicated regional base for four core activities:

First, it will support engineering and technical development, including local design input, vehicle enhancement, technical integration and the specialist expertise required to deliver Overfinch vehicles to the specifications and standards expected by clients in the region.

Second, it will provide a regional base for the specialist assembly of Overfinch vehicles for the GCC markets and beyond.

Third, the centre will provide customer service and technical support for Overfinch owners in the region, giving clients access to a more responsive, localised and high-capability service platform for vehicle commissioning, maintenance, support and ownership experience.

Finally, the centre will create a focus for skills development and training, helping to build specialist local capability in premium automotive craftsmanship, technical service, vehicle finishing and bespoke engineering disciplines.

Kevin Sloane, CEO and Chairman of Overfinch, said: “Our investment in Abu Dhabi creates a platform from which we can better serve clients in the GCC region, as well as support our future growth in one of the world’s most important luxury automotive markets. Overfinch Middle East brings globally recognised expertise in bespoke luxury automotive engineering and craftsmanship into the emirate, adding significant depth and sophistication to its growing international appeal as a high-value automotive ecosystem.

Mohammad Al Kamali, Chief Trade & Industry Officer, Abu Dhabi Investment Office (ADIO), said: “Abu Dhabi is building one of the world’s most competitive and future-ready industrial ecosystems, where strategic investments are rapidly translated into scaled manufacturing capability and global market access. The new Overfinch Regional HQ brings highly sought-after specialised automotive engineering and craftsmanship into the emirate reinforcing Abu Dhabi’s role as a global hub for advanced manufacturing and automotive innovation.”

The Overfinch Middle East HQ in Abu Dhabi was announced at Make it in the Emirates 2026.